New York and California, USA
A serial entrepreneur with over 15+ years of building both physical and digital products, Kat excels in product strategy with a highly analytical approach, serving both Fortune 500 clients, such as Walmart and FTD Flowers, and startups across Asia, Europe and the United States.
With a strong belief that the future of product management is through data democratization, Kat is an advocate and certified partner with leading product analytics tools such as Mixpanel, Amplitude, Heap and Google Analytics (GA4).
In her spare time, she supports female founders initiatives and LGBTQ+ community events in both New York and San Francisco.
When we adopt a growth mentality, life becomes
an ongoing education where we can continuously
discover, explore, and develop ourselves
across various disciplines and industries.
EXPERTISE AND FOCUS
I excel at building products from 0 to 1.
I work with entrepreneurs who want to upgrade from building with intuition to data-driven decision making.
AREA OF EXPERTISE:
Web + App data strategy
Tracking plan setup
Implementation & QA
Analytics, dashboard setup & reporting
Google Analytics 3 migration to GA4
MY FAVORITE FRAMEWORK
I use best-in-class frameworks to help entrepreneurs map out their goals, translate them into KPIs and have a holistic view of metrics improving team collaborations.
"As a REAP advisor, it is my goal to help you find your Aha! moment and set you up for success metrics."
Working with Kat was a pleasure. She’s knowledgeable, proactive and always willing to go the extra mile to help us understand the ins and outs of the Mixpanel analytics.
Her attention to detail, excellent communication skills, and can-do attitude made it easy to collaborate and achieve our objectives.
It was a pleasure working with her and I would highly recommend her to anyone who needs help with Mixpanel training or consulting.
Co-founder scaling a creator marketplace
We were unhappy with our existing Google Analytics 3 setup and needed to either migrate our data to GA4 or shop for an alternative tool for our product analytics, but Kat was a godsend. She worked with many different members of our team to understand the requirements, well-versed in tools recommendation, and was able to deliver an implementation that met all our needs. We continue to work with her to keep our product analytics in shape and can't thank her enough!
Founder at an eCommerce startup
Kat clarified systems and set up, taught us how to ask questions and track data, and set us up to successfully keep working on our own with a comprehensive dashboard.
Her planning is thoughtful and organized, and her teaching style is friendly and engaging.
Worth every penny!
Founder building a SaaS product
Meet & Greet
1.What is the best indicator of a good market-fit?
2. How long should an entrepreneur work at finding Market-fit before realizing there is none?
3. As a Reap Advisor, what are the key steps that you recommend to entrepreneurs when building their data infrastructure?
4. What is the one thing to avoid, or biggest mistake or trap that entrepreneurs fall into regarding analytics and data?