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Financial Data

Marketing and Sales Fusion

Valuable insights and practical strategies for improving alignment between marketing and sales, adopting a customer-centric approach with limited resources.

Weekly gatherings on Thursday at noon ET

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REAP Group
with Mindy Anderson

Marketing and Sales Fusion"

is designed for you.


A professional or business owner who wants to gain a deeper understanding of how to align marketing and sales strategies effectively, with the goal of improving overall business performance and revenue generation.

You want to develop customer-centric approaches that prioritize exceptional customer experiences despite limited resources.



To explore the importance of alignment between marketing and sales strategies, create a customer-centric lifecycle with limited resources, and leverage the power of attracting, converting, and serving customers through effective techniques, personalized efforts, exceptional service, and post-purchase strategies.

You also want answers:

  1. What strategies can be implemented to ensure effective communication and collaboration between the marketing and sales teams?

  2. How can technology and automation be leveraged to optimize customer lifecycle management with limited resources?

  3. What strategies can be implemented to successfully convert leads into customers through personalized marketing and sales efforts?

Team Meeting


  1. To be guided by a seasoned executive who has done it before. As an entrepreneur, being accountable and supported is vital to your success.

  2. To be inspired and to have clarity about your weekly focus to see real progress.

  3. Weekly opportunities to discuss your milestones. 

  4. Introductions to entrepreneurs with a similar passion and path in a trusted environment.


By the end of your membership, you will:

  • Celebrate your business achievements 

  • Accomplish your goals and objectives

  • Build relationships with peers


You will also receive:

  • A login to Reap Software

  • Access to best-in-class frameworks

  • The opportunity to learn from other Reap Advisors

  • Discover Web3 by attending Reap MeetUps

A data dashboard is only as effective as the data it displays and the insights it generates.

 This is why you want guidance, knowledge, and tools to get your work done faster and avoid pitfalls.



Each week, you will be immersed in a Reap experience to help you gain clarity or inspiration. You'll be given opportunities to give and receive guidance, and answers using the Reap gatherings signature with liberating structure techniques such as brainstorming, sitting in the clarity seat, participating in the weekly stand-up, a business plan crafting, or joining a group auditing session.


Over the course of your membership, you will dive into these tracks:


The Importance of Alignment between Marketing and Sales Strategies

We will work on:

  • Understanding the roles and responsibilities of marketing and sales teams.

  • Identifying common goals and objectives to align both departments.

  •  Strategies for effective communication and collaboration between marketing and sales teams.

  • The impact of alignment on overall business performance and revenue generation.


Creating a Customer-Centric Lifecycle with Limited Resources

We will work on:

  • Having clarity on your audience and buyer journe

  • Understanding the concept of a customer-centric approach

  • Analyzing customer needs and preferences throughout their lifecycle.

  • Strategies for prioritizing limited resources to deliver exceptional customer experiences.

  • Leveraging technology and automation to optimize customer lifecycle management.


The Power of 3: Attract, Convert, and Serve

We will work on:

  • Effective techniques for attracting the right target audience.

  • Strategies for converting leads into customers through personalized marketing and sales efforts.

  • Delivering exceptional customer service to drive customer loyalty and advocacy.

  • Developing post-purchase strategies to enhance customer satisfaction and encourage repeat business.


To harness the potential of sales and marketing, it is essential to possess expertise and a readiness to explore unconventional approaches.

Mindy's extensive background in various industries, including B2B, Wealth Management, SaaS, FinTech, and more, along with her experience working with Fortune 100 companies and startups, makes her an invaluable resource.

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Running a business is no picnic. Why go it alone? 

Join a community
with more ways
to help you thrive.

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